ok so now everyone agreed to my idea, we had tried to meet up a couple of times bu unfortunatly we had no joy as we all have our own commitments.
soinsted i thought i would just writ up our stratergy myself an see if everyone approves. so here is our stratergy i made!
Our Focus:
we would like to promote brainient software to freelance artists, and those wishing to promote themselves to larger companies. We would like to show this demographic examples of how brainient can be applied to their showreels or other online based work to further promote themselves in ways such as links to other work they have done, or what they looked at whilst doing it, or even links to such artifacts as their C.V. Or personal statements.
Our Pitch:
Our pitch is based on the fact that a larger company may not be interested in the software, as their marketing department could simply hire a flash user to design something more beneficial for the company, which would be complex and custom made, where as a freelancer may not themselves know flash, and the financial aspect of hireing such a profesional would be out of the question.
Our Demographic:
Our key demographic is people such as:
-students leaving university wanting to showcase their work
-free lancers or people who own small privately owned business ventures
-small companies wishing to attract a larger client base, without wanting to spend too much or hire excess staff
Our stratergy:
Our stratergy for marketing this software falls mainly around advertising on the internet, in places such as social networking websites, business networking sites, recruitment websites and approaching individuals whom we find by employing google scouts.
What will online advertising cost brainient?
The following is based on a per-website basis for common social networking sites and business networking sites:
tower ad (120 x 60) : between ｣155 / ｣235 a year
tower ad (120 x 90) : between ｣235 / ｣350 a year
banner ad (468 x 60) : between ｣390 / ｣585 a year
Our presentation:
for our presentation we plan to aproach univeristies, and invite many young individuals showcase how brainient can help promote young individuals. We will provide 5 individual examples of the use of brainient in helping individuals.
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