project marketing stratergy!

ok so now everyone agreed to my idea, we had tried to meet up a couple of times bu unfortunatly we had no joy as we all have our own commitments.

soinsted i thought i would just writ up our stratergy myself an see if everyone approves. so here is our stratergy i made!


Our Focus:
we would like to promote brainient software to freelance artists, and those wishing to promote themselves to larger companies. We would like to show this demographic examples of how brainient can be applied to their showreels or other online based work to further promote themselves in ways such as links to other work they have done, or what they looked at whilst doing it, or even links to such artifacts as their C.V. Or personal statements.

Our Pitch:
Our pitch is based on the fact that a larger company may not be interested in the software, as their marketing department could simply hire a flash user to design something more beneficial for the company, which would be complex and custom made, where as a freelancer may not themselves know flash, and the financial aspect of hireing such a profesional would be out of the question.

Our Demographic:
Our key demographic is people such as:
-students leaving university wanting to showcase their work
-free lancers or people who own small privately owned business ventures
-small companies wishing to attract a larger client base, without wanting to spend too much or hire excess staff

Our stratergy:
Our stratergy for marketing this software falls mainly around advertising on the internet, in places such as social networking websites, business networking sites, recruitment websites and approaching individuals whom we find by employing google scouts.

What will online advertising cost brainient?
The following is based on a per-website basis for common social networking sites and business networking sites:
tower ad (120 x 60) : between ｣155 / ｣235 a year
tower ad (120 x 90) : between ｣235 / ｣350 a year
banner ad (468 x 60) : between ｣390 / ｣585 a year

Our presentation:
for our presentation we plan to aproach univeristies, and invite many young individuals showcase how brainient can help promote young individuals. We will provide 5 individual examples of the use of brainient in helping individuals.

pitch to my group!

hey guys, ive just thought of an idea for our group if people are up for it :)

our concept could be that we will be aproaching freelance artists and oporatives in media to help them use brainient to help market themselves in their showreels/video work.

this would mean that we could all just use brainient in conjunction with our own work/showreels, and use them as demonstrations of how people may choose to use the software.

we would then just need to prepare some things to talk about during the 5 minutes, and we could have our work or showreels playing in the background? :)

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everyone agreed to my pitch on the facebook group i made, so were going with this idea!

our key demographic!

ok so now i think we need to think about who we are pitching this to. the most prominent demographic i can think of is students like ourselves.

every june hundreds of thousands of students leave university and are looking for jobs at the same time. they all need to stand out from eachother when showcasing theri skills, whether it be in film and broadcast, animation or sound, fasion or design, everyone will be wanting to show their work in new and interesting ways so as to stand out from the crowd.

enter brainient. students can use brainient in their final year of university to add the flash functionality to such things as their showreel and their fmps. this is just my idea so far so i will now pitch it to my group.